Development of new categories in retail
Our client, a major retail company in Switzerland, wanted to expand its offering by developing new product categories. The objective was twofold : to attract a new customer base and generate additional revenue across both offline and online channels, all within a highly competitive environment.
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Our approach :
Identification of key opportunities and trends.
Assessment of the company’s strengths, weaknesses, opportunities and threats within its industry.
Design of a comprehensive presentation including strategic and operational recommendations.
Using market figures and GFK data to support decisions and ensure the relevance of actions.
Thanks to our expertise, we enabled our client to make informed decisions and optimally position their new categories in the market.
